Paramount releasing library of clips …so There!
Thursday, April 3, 2008 by amy
Paramount is enabling film buffs to view, comment on and share a whole library of film clips from their vault of movies, in an effort to better ride the wagon of interactive online user-generated fun.
Derrick J. Lang, an AP entertainment writer, explains:
LOS ANGELES - Paramount Pictures’ film vault is opening up in the virtual world.
Thousands of video clips from Paramount’s movie library — ranging from ‘Footloose’ to ‘Clueless‘ — will be available inside the virtual 3-D online worlds of There.com and vMTV, Paramount Digital Entertainment and Makena Technologies Inc. announced Wednesday.
‘Consumers today are not interested in a passive experience online,’ Paramount senior vice president of entertainment Derek Broes told The Associated Press. “‘ven when they are just watching a piece of entertainment, they’re commenting on it or looking at it with a friend. They’re very actively involved.’”
Read full story at Yahoo! News.
Alright! I’ve got to check this out…